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Business executives, analysts and cross-functional vision leaders increasingly rely on analytics platforms and data products to make critical decisions that impact short-term revenues and long-term growth for enterprises.

But building modern analytics for the enterprise is increasingly becoming more challenging due to issues integrating data more efficiently. What has become apparent with enterprises that have spent millions of dollars in large-scale data warehouse implementations is that integration for analytics and business intelligence requires very different capabilities than integration for system applications. The former provides speed, access and activation — the latter has benefits, and has also proven cumbersome to the business.

This white paper explores how best practices and principles in cloud data integration for analytics results in superior data products for technical analysts and business users, enabling business impact and a competitive advantage for organizations.

Click here to read the white paper.