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User-perceived importance of embedded BI remains on a long-term uptrend and retains a very high level among user organizations. The reason for this is simple: Organizations increasingly see embedded BI capabilities as a preferred means by which to enable information democracy through expanded internal user access to BI.

Information democracy ensures every individual has timely, relevant and actionable insights to successfully carry out the tasks associated with his or her role. Well-implemented embedded BI capabilities support and promote information democracy.

These include enabling more self-service BI, improving report and analysis access, broadening BI access to internal users, and providing in-context insights and analysis in internal applications. Such capabilities make it easier for more users to have greater access to insights exactly when they need them.

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