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The world has changed. We face a global crisis that emerged almost overnight to disrupt our lives and work. Doing better is no longer good enough; we need to do differently. To be different in our thinking or in our strategy is not just to be contrary; we do not merely disagree with all that’s gone before. Instead, we need to creatively survey new routes from where we are today into the future.

Innovation, therefore, is critical to being effectively different. We need to able to answer basic questions in new ways. Why are we doing what we do? Who are we doing it for? Where is this happening? Radical answers to these questions propel us forward.

Watch the video series here.